Prototype Work
Rapid Prototyping & Iteration Expertise in swiftly prototyping and iterating on concepts to identify user needs and resolve interface issues.
User Research
Proficient in crafting and conducting user interviews and testing, integrating them with various research methodologies to create genuinely user-centric designs.
Visual Design
Extensive knowledge in crafting interfaces for iOS, Android, and web applications. A good grasp of design principals, platform requirements, graphics development, typography, colour design theory.
Feature Development
Adept at gathering requirements aligned with the product's vision, particularly for intricate challenges related to big data, data visualization, and technical information.
Design Operations
Established design documentation and a design language system to coordinate and optimize people, processes, and craft, thus amplifying design's impact and value at scale.
Design Systems
Developed design standards, guidelines, and components that define the visual and interactive elements of our brand's products.
Matteo Pelati
Co-founder at Dozer - Real-time low-latency Data APIs
I've known Nicole from a previous employment in Bubbly since 2014. Having witnessed her competencies and work ethic, I did not hesitate to approach her once there was a vacancy in my department.
In her role as Lead Product Designer on my team, Nicole developed and unified the design language for at least 10 of our applications in the department. She lead the team terrifically despite facing complicated tech systems and security restrictions within the bank. She is well able to strike a balance between the practicalities of design and rethink paradigms. She is able to take on full responsibility to take the lead for all our applications within the team.
She pays attention to details but also can zoom out and think holistically and brings out the vision for the products she designs. With her dedication, passion and experience in UX & UI design, the product of her work never fail to impress. With her cheerful disposition, she’s also fun to work with! I have been consistently impressed with Nicole's attitude and productivity and wholeheartedly recommend Nicole without reservations.
Brett Bouchard
Product Marketing Leader, Google
Nicole is a strong UX and UI designer who understands mobile products in-depth. She has a user-centric focus and seeks out all available data about user interactions so she can improve the product experience. She's also a perfectionist who considers every pixel in her designs.
Dave Sloan
Product Management, Quote-to-Cash
I've known Nicole from a previous employment in Bubbly since 2014. Having witnessed her competencies and work ethic, I did not hesitate to approach her once there was a vacancy in my department. In her role as Lead Product Designer on my team, Nicole developed and unified the design language for at least 10 of our applications in the department. She lead the team terrifically despite facing complicated tech systems and security restrictions within the bank. She is well able to strike a balance between the practicalities of design and rethink paradigms. She is able to take on full responsibility to take the lead for all our applications within the team. She pays attention to details but also can zoom out and think holistically and brings out the vision for the products she designs. With her dedication, passion and experience in UX & UI design, the product of her work never fail to impress. With her cheerful disposition, she’s also fun to work with! I have been consistently impressed with Nicole's attitude and productivity and wholeheartedly recommend Nicole without reservations.
Thomas Clayton
Product Marketing Leader, Google
Nicole is a phenomenal UI/UX designer - the best I have ever worked with! She's a rare breed of product-focused user experience designer that is extremely difficult to find in Asia - let alone in Singapore! I can't say enough good things about her. She really excels at mobile UI, and I would recommend her in a heartbeat to anyone that wants a top-notch app designed (and is willing to pay for quality ;-)
Justin Mann
VP of Engineering at Dispo
I worked with Nicole for over a year at Bubbly. During that time, the design quality and user experience of our mobile app improved drastically. We consistently got 5-star reviews in the App Store and Google Play. In addition to completely re-designing the user experience and visual language of the apps, she rebranded the company, changing our logo, website, and entire corporate image. I have worked with some of the best designers in the industry; they've gone on to VP Design positions at HTC, Capital One, and several have started major design studios, Artefact. I have no doubt that she is on track to achieve the same in her career as a designer.
Kaiwei Chen
Product at ByteDance
Nicole is a rare UX designer that has an equally sharp edge for UI designs. This rare combination of skills means she can come up with designs that are both functional and aesthetically pleasing. When I started working with her, she was still in school, and she had already displayed a keen sense of UX flow. She soaks up knowledge from everyone and critically retains and molds what becomes her own. In team discussions, she is open-minded yet opinionated and contributes insightful observations on usage patterns and analysis of data. Working with her has been a great joy. Growth Hacker and feature planning; she is analytical and intuitive when dealing with design.
Reuben Tan
Full Stack Developer
Nicole and I have embarked on several projects together, both professional and academic. Each time she has proven herself as a valuable asset to the team. Her role in these projects was to engineer the UI/UX of the system, from the color of the buttons to the entire flow of the system. Her meticulous nature ensures that nothing will be out of place, and the execution of the design was according to what she designed. When there was a need to spend more time on a certain issue, she didn’t mind coming back on the weekends to look into her problems. On the whole, Nicole is quick in adapting herself to any environment and always seeks ways to help around the team.